Deep experience
With 15+ years experience marketing in the firearms category, and a team with 25 years of experience in managing, orchestrating and curating digital campaigns, you will find no one else as capable and knowledgeable about how restricted categories can still create meaningful impact in their marketing efforts.
Safety
There is nothing more important to digital longevity than making sure your brand is reaching the right audience - especially when it comes to restricted categories. Our targeting methodologies ensure your ads reach the right people, and more importantly the appropriate people.
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We use advanced behavioral targeting to make sure anyone showing signs of being under 21 is automatically filtered out of restricted-category audiences. That means if someone’s device shows activity around:
Kids’ shows or characters
Children’s toys or video games
School-age learning or homework research
…we remove that device from your target audience.
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Once we’ve built your audience, we send it into top DSPs (Demand Side Platforms) that also apply their own 21+ safeguards. The result is a two-layer system that ensures your ads are only shown to the appropriate age group.
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Peace of mind: Your brand stays compliant and responsible.
Better performance: Ads are served only to adults who can actually act on them.
Future-proofing: As online trends shift, we continually refine our filters so your campaigns stay ahead of the curve.
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